Why Are So Many Fast-Food Characters Coming Back From the Dead?
Kevin Lane Keller explains how the resurgence of iconic fast-food mascots in advertising is a response to the trend of people looking to consume healthier, slow-cooked food.
Kevin Lane Keller explains how the resurgence of iconic fast-food mascots in advertising is a response to the trend of people looking to consume healthier, slow-cooked food.
HBR publisher Joshua Macht says he found wisdom in Building Breakthrough Business Within Established Organizations, a book co-authored by Vijay Govindarajan and Chris Trimble.
Jon Masland, director of the Career Development Office, points out that with a thriving economy MBAs are able to be more selective about their internship offers.
Meg Moran T'14, Bridge '07, who was hired at Johnson & Johnson shortly after graduating, says the company’s orientation and leadership programs helped her quickly find her place.
Sally Jaeger explains how Tuck is providing women with the tools they need to succeed and preparing them to take on senior management roles.
Recap of the inaugural Tuck Marketing Symposium highlights the benefits of academic-practitioner exchange and the event that was held in early May.
Amit Bhattacharjee found that being exposed to marketing messages for diet pills changed people's eating decisions—and not for the better.
Richard D'Aveni says that the flexibility and versatility of 3D printing will eventually make it the preferred manufacturing method in many industries.
Amit Bhattacharjee says, "There's a funny, kind of counterintuitive thing that happens when many people take weight-loss drugs: they gain weight."
Leonard Greenhalgh says large corporations are, "not trying to take away the competitive advantage of small businesses, but trying to make it work for them."
Paul Argenti says, "If I were really trying to be the most responsible, I would cut my losses now. This isn't going to get better."
Sydney Finkelstein argues that, "too much self-confidence means you start missing the warning signs that you might be wrong."
Fred McKinney, managing director of minority business programs in Executive Education, says, "Last year, Nigeria surpassed South Africa as the largest economy in Africa."
Michaela LeBlanc T'15 shares her journey and what she loves most about Tuck, and offers advice for future MBA and Tuck applicants.
Senior statistical research associate Paul Wolfson, author of a 2014 book on the minimum wage, says a large increase could cause "disemployment."
At Tuck's Initiative for Women Symposium, Mika Brzezinski noted that the women of Tuck are, “going to be big in the business world.”
In this opinion piece, Sydney Finkelstein highlights seven pitfalls that effective CEOs much watch out for.
Kevin Keller says, "Marketing is just not something a CFO is trained in. They don't have the instincts or experiences."
Richard D'Aveni writes that 3D printing will grow as the range of printable materials expands. These include plastics, photosensitive resins, ceramics, cement, glass and metals.
Story on ending the US crude oil export ban included a comment from incoming dean Matthew Slaughter.
John Vogel and Curt Welling address leadership transitions in the nonprofit sector.
Richard D’Aveni says, "With 3D printing, industrial conglomerates are about to get a new lease on life. A 3D printer can produce engine pumps one day and crankshafts the next."
Stephen Pidgeon says, “We are seeing strong demand for MBA students in a wide variety of screen-based media sectors."
References Sydney Finkelstein's work around business failure.
Research by Kenneth French and co-author Eugene Fama is highlighted in a leading book about academic research on investing.
Michaela LeBlanc T'15 is recognized as an outstanding graduate among 49 other MBA graduates from top programs.
Tuck senior fellow Curt Welling says, "You had people on Wall Street who were smarter and much more numerous than anybody regulating them."
Sydney Finkelstein encourages entrepreneurs to put failure aside and get back in the game.
Reporter Susan Adams notes that top business schools like Tuck do not offer online degrees, but it's understandable, "given the value of the connections students make ..."
Cites research co-authored by Jonathan Lewellen into the impact of market uncertainty and interest rates on corporate investment.
John Vogel highlights the Children’s Literacy Foundation (CLiF) whose mission is to inspire a love of reading and writing among children throughout New Hampshire and Vermont.
Kevin Lane Keller is quoted extensively in this story that looks at the history and strength of the Apple brand.
Ron Adner discusses the entry of electric car maker Tesla in the battery system market.
Stephen Pidgeon T’07 of the Career Development Office says media is more and more about bringing analytics and creativity together to drive decisions.
Teresa Fort says, "Employment in manufacturing has been going down in the U.S. but sales and value added have been going up."
Quotes Kevin Lane Keller on Patriots quarterback Tom Brady's impact on the Patriots brand in the wake of "deflategate."